Client Background
The client, a litigation attorney, sought to expand their reach in Toronto and its neighboring areas. Despite their expertise, they faced challenges in appearing prominently for location-specific searches, limiting their potential client base.
By implementing this strategy, we successfully ranked the keyword “Litigation Lawyer” across multiple Toronto locations within just 30 days, followed by further expansion over the next 45 days. As a result, the client experienced a significant boost in local visibility and client inquiries. Additionally, we achieved a #2 ranking for “Business Lawyer” and a #3 ranking for “Civil Lawyer” using the same Google My Business profile
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Create a ranking Roadmap
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Setting Up GMB Profiles
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Creating Location-Specific Pages
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Building Local Citations
Want to know how I ranked “Litigation Lawyer” keywords across multiple locations in Toronto within just 45 days? Here’s a quick breakdown.
Our client was a litigation lawyer aiming to improve their online visibility in Toronto and surrounding areas. Before our campaign, they struggled to rank for location-specific keywords, limiting their reach to potential clients.
Creating A Plan Of Attack We started with a clear plan to tackle these issues.
Step #1: Optimize Google My Business Profiles
We created and optimized GMB profiles for each location, ensuring consistency in NAP (Name, Address, Phone Number) details, and added relevant keywords and high-quality images with geotags.
Step #2: Create Location-Specific Pages
Next, we built dedicated pages for each location on the client's website. These pages were optimized with city-specific keywords, local case studies, and testimonials.
Step #3: Build Local Citations and Gather Reviews
We listed the business in local directories and legal-specific websites, ensuring all citations matched the GMB listings. We also encouraged satisfied clients to leave positive reviews on each GMB profile.
The Results
