The legal industry, particularly personal injury and civil litigation, is one of the most competitive niches in digital marketing. The client, a well-established law firm, had built a strong reputation for delivering big-firm results with the personalized attention of a small practice. However, they faced several challenges in scaling their growth:
- Heavy competition from big-name firms with massive advertising budgets.
- Over-reliance on word-of-mouth and professional referrals for new cases.
- Past SEO firms had failed to deliver measurable results or share transparent strategies.
- Minimal online visibility and poor lead quality from organic search.
- Spammy backlinks and over-optimized content had harmed site trust.
- Limited budget for traditional advertising like TV, radio, or billboards.
Want to know how I ranked “Litigation Lawyer” keywords across multiple locations in Toronto within just 45 days? Here’s a quick breakdown.
Our client was a litigation lawyer aiming to improve their online visibility in Toronto and surrounding areas. Before our campaign, they struggled to rank for location-specific keywords, limiting their reach to potential clients.
To help the firm dominate search rankings and drive high-quality leads, Oxygen Plus AI implemented a comprehensive SEO and digital marketing strategy:
SEO Audit & Strategy Development
- Conducted an in-depth technical SEO audit to identify site weaknesses.
- Provided a clear roadmap to fix errors and improve search rankings.
Website Optimization & Content Revamp
- Rewrote key pages with high-converting, intent-driven content.
- Optimized site architecture for better crawlability and user experience.
Authority & Backlink Building
- Removed toxic backlinks that harmed search rankings.
- Launched an extensive content-driven link-building campaign (HARO, guest posting, local citations).
- Strengthened local SEO by optimizing Google My Business and citations.
Ongoing Performance Tracking & Reporting
- Implemented bi-weekly reporting to keep the client informed of progress.
- Continuously optimized campaigns based on data-driven insights.
Rankings has literally delivered on every idea or marketing concept we have discussed which is rare in his industry .
Data lies at the heart of neural networks, and our services start with understanding your unique data landscape. We work closely with you to identify and collect relevant data sources, ensuring that your neural network models are built on a solid foundation. Our data scientists employ cutting-edge techniques to preprocess and clean the data, making it ready for training the neural network models.
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